Working with our client Crazy Color, we created a new campaign identity for the launch of their new Neon hair-dye range. Targeting professionals working in the hair industry our brief was to make the campaign engaging, bright and poppy.

Building on the vibrancy of the product we defined a colour palette that brings stand-out to each application. The photography features models, with bold hair styles to compliment the innovation behind the product.

The creative features a central messaging system that uses the 'ON' from Neon to create engaging call to actions that encourage professionals to use the product - such as 'On Trend' and 'Go Neon'.