InsureMy is a leading home insurance brand that specialises in providing alternative coverage for caravans, motorhomes, huts, and boats. The client was looking to grow their business and improve the online user experience for their customers and marketing team.
When InsureMy approached 999 they had been struggling with their various websites for a while. The platform they were using offered limited CMS capabilities, requiring development work for even the most basic updates. This led to a huge amount of frustration for the client and the marketing team.
Following the client's brand guidelines, we designed and developed a new website encompassing all their sites within Webflow. Webflow is a powerful CMS that allows for easy editing and updates with minimal development work, saving time and money in the longer term.
We created a components list for the marketing team to use and reuse across the website. This ensured consistency in design and branding throughout while also making it easy for the team to make content updates as needed.
In addition, we enhanced the menus and content organisation on the site to better support the core aim of driving user quotes up. This included creating clear calls to action on relevant pages and displaying related content to users to encourage them to explore the site further and request a quote.
The new website was launched within time and budget and InsureMy's marketing team was thrilled with the results. The new CMS made it easier to make updates, resulting in a more dynamic and up-to-date website. The enhancements made to the menus and content resulted in a better user experience, driving more quotes and ultimately more revenue for InsureMy.