Re-engage provides social connections for older people at a time in their lives when their social circles are diminishing. We were tasked with creating a new brand and website to allow the charity to grow and embrace change.
Previously known as ‘Contact the Elderly’ the charity had outgrown their name and brand and were keen to shake off their image of being ‘the tea party’ charity. They were ready for a change. While the overall objectives of the charity remained the same it was important that the new brand was built for the future.
Through stakeholder workshops and volunteering at tea party events, we uncovered what the charity means to both volunteers and service users and why the work they do is such an important and vital part of local communities.
We landed on the name ‘Re-engage’ as it reflects everything the charity stands for. In a world in which people feel increasingly isolated, both volunteers and older people are re-engaging with their communities. Re-engaging is the raison d'être of the charity.
The new strapline 'bringing generations together' is a succinct expression of the charity's proposition and keeps togetherness at the heart of the brand.
The brand's personality is friendly, welcoming and all-inclusive with a bright, bold and unmistakable colour palette. The imagery captures the special relationships that are created and reflects the togetherness the charity encompasses.
A bespoke, UX-led website was created to support the brand rollout aimed at service users, volunteers, fund raisers and donors. With clear user journeys, prominent CTAs and an interactive jobs map, the website both brings the brand to life online and helps Re-engage drive awareness and grow their community throughout the UK.
A new brand and online presence that reflects the charity's personality and allows Re-engage to connect with service users and volunteers as well as showcase the inspirational work they do in local communities.
In Re-engage, in the warm and vibrant colours of the new brand, and in the strapline 'bringing generations together' we have found a name and brand that fits with what we do so well.