IMMACULATE
IMMACULATE
IMMACULATE
IMMACULATE
WE BROUGHT FRESHNESS, FLAVOUR AND OPTIMISM TO ALCOHOL-FREE DRINKING WITH A DISTINCTIVE NEW LOOK FOR IMMACULATE.
WE BROUGHT FRESHNESS, FLAVOUR AND OPTIMISM TO ALCOHOL-FREE DRINKING WITH A DISTINCTIVE NEW LOOK FOR IMMACULATE.
CHALLENGE
CHALLENGE
Immaculate was born from a simple insight: people cutting down on alcohol struggled to find drinks that tasted good without being artificial or loaded with sugar. The brief was to create a premium ready-to-drink G&T that felt as considered as its full-strength counterparts. The packaging needed to communicate quality at first glance while standing apart on shelf.
Immaculate was born from a simple insight: people cutting down on alcohol struggled to find drinks that tasted good without being artificial or loaded with sugar. The brief was to create a premium ready-to-drink G&T that felt as considered as its full-strength counterparts. The packaging needed to communicate quality at first glance while standing apart on shelf.
WE BROUGHT FRESHNESS, FLAVOUR AND OPTIMISM TO ALCOHOL-FREE DRINKING WITH A DISTINCTIVE NEW LOOK FOR IMMACULATE.
CHALLENGE
Immaculate was born from a simple insight: people cutting down on alcohol struggled to find drinks that tasted good without being artificial or loaded with sugar. The brief was to create a premium ready-to-drink G&T that felt as considered as its full-strength counterparts. The packaging needed to communicate quality at first glance while standing apart on shelf.
WE BROUGHT FRESHNESS, FLAVOUR AND OPTIMISM TO ALCOHOL-FREE DRINKING WITH A DISTINCTIVE NEW LOOK FOR IMMACULATE.
CHALLENGE
Immaculate was born from a simple insight: people cutting down on alcohol struggled to find drinks that tasted good without being artificial or loaded with sugar. The brief was to create a premium ready-to-drink G&T that felt as considered as its full-strength counterparts. The packaging needed to communicate quality at first glance while standing apart on shelf.
APPROACH
APPROACH
We created a distinctive identity that put freshness and flavour at the heart of the experience. The naturally extracted, low-sugar botanical distillate informed every creative decision. Fluid, hand-painted botanical forms wrapped around the can, expressing the drink's natural ingredients without falling into familiar craft gin clichés. A clean white base gave the artwork room to breathe, while bold typography and a restrained information hierarchy kept the brand instantly recognisable. The result was packaging that felt vibrant, premium and refreshingly optimistic.
We created a distinctive identity that put freshness and flavour at the heart of the experience. The naturally extracted, low-sugar botanical distillate informed every creative decision. Fluid, hand-painted botanical forms wrapped around the can, expressing the drink's natural ingredients without falling into familiar craft gin clichés. A clean white base gave the artwork room to breathe, while bold typography and a restrained information hierarchy kept the brand instantly recognisable. The result was packaging that felt vibrant, premium and refreshingly optimistic.
We created a distinctive identity that put freshness and flavour at the heart of the experience. The naturally extracted, low-sugar botanical distillate informed every creative decision. Fluid, hand-painted botanical forms wrapped around the can, expressing the drink's natural ingredients without falling into familiar craft gin clichés. A clean white base gave the artwork room to breathe, while bold typography and a restrained information hierarchy kept the brand instantly recognisable. The result was packaging that felt vibrant, premium and refreshingly optimistic.
APPROACH
We created a distinctive identity that put freshness and flavour at the heart of the experience. The naturally extracted, low-sugar botanical distillate informed every creative decision. Fluid, hand-painted botanical forms wrapped around the can, expressing the drink's natural ingredients without falling into familiar craft gin clichés. A clean white base gave the artwork room to breathe, while bold typography and a restrained information hierarchy kept the brand instantly recognisable. The result was packaging that felt vibrant, premium and refreshingly optimistic.
We created a distinctive identity that put freshness and flavour at the heart of the experience. The naturally extracted, low-sugar botanical distillate informed every creative decision. Fluid, hand-painted botanical forms wrapped around the can, expressing the drink's natural ingredients without falling into familiar craft gin clichés. A clean white base gave the artwork room to breathe, while bold typography and a restrained information hierarchy kept the brand instantly recognisable. The result was packaging that felt vibrant, premium and refreshingly optimistic.
APPROACH
We created a distinctive identity that put freshness and flavour at the heart of the experience. The naturally extracted, low-sugar botanical distillate informed every creative decision. Fluid, hand-painted botanical forms wrapped around the can, expressing the drink's natural ingredients without falling into familiar craft gin clichés. A clean white base gave the artwork room to breathe, while bold typography and a restrained information hierarchy kept the brand instantly recognisable. The result was packaging that felt vibrant, premium and refreshingly optimistic.
We created a distinctive identity that put freshness and flavour at the heart of the experience. The naturally extracted, low-sugar botanical distillate informed every creative decision. Fluid, hand-painted botanical forms wrapped around the can, expressing the drink's natural ingredients without falling into familiar craft gin clichés. A clean white base gave the artwork room to breathe, while bold typography and a restrained information hierarchy kept the brand instantly recognisable. The result was packaging that felt vibrant, premium and refreshingly optimistic.
RESULTS
RESULTS
By 2024, 19% of UK adults were living alcohol-free, while 64% of consumers across the world's top 10 markets were moderating their drinking, driven by the sober-curious movement. The UK no-alcohol spirits category grew by 7% year on year. Founded to fill this gap, Immaculate was built on authenticity and wellbeing, donating a portion of profits to community and sustainability causes and pursuing B Corp certification. The ingredient-led packaging helped the brand feel credible on shelf, appeal to health-conscious shoppers and create a foundation for future growth.
By 2024, 19% of UK adults were living alcohol-free, while 64% of consumers across the world's top 10 markets were moderating their drinking, driven by the sober-curious movement. The UK no-alcohol spirits category grew by 7% year on year. Founded to fill this gap, Immaculate was built on authenticity and wellbeing, donating a portion of profits to community and sustainability causes and pursuing B Corp certification. The ingredient-led packaging helped the brand feel credible on shelf, appeal to health-conscious shoppers and create a foundation for future growth.
RESULTS
By 2024, 19% of UK adults were living alcohol-free, while 64% of consumers across the world's top 10 markets were moderating their drinking, driven by the sober-curious movement. The UK no-alcohol spirits category grew by 7% year on year. Founded to fill this gap, Immaculate was built on authenticity and wellbeing, donating a portion of profits to community and sustainability causes and pursuing B Corp certification. The ingredient-led packaging helped the brand feel credible on shelf, appeal to health-conscious shoppers and create a foundation for future growth.
RESULTS
Advanced Dentistry now launches as a unified brand for the group’s growing network of clinics. The identity provides a clear foundation for practice signage, digital channels and patient communications, helping teams present
a consistent standard of care wherever
patients encounter the brand.
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