UNTANGLED

WE TURNED A TRADITIONAL FINANCE BRAND INTO A CLEAR PROMISE OF MOMENTUM, GIVING UNTANGLED THE CONFIDENCE TO MOVE PEOPLE FROM CHAOS INTO CONTROL.

CHALLENGE

Ampla Finance had built a reputation for helping people through complex financial situations. But the name and identity still sounded like a conventional lender in a market already crowded with them. The reality was different. The business specialised in moments where life becomes messy, divorce proceedings, probate delays, property deals falling apart, when traditional finance often slows down or disappears entirely. To reflect that role credibly, the brand needed more than a refresh. It needed a name and identity that expressed the clarity and momentum the business brings when everything else feels stuck.

WE TURNED A TRADITIONAL FINANCE BRAND INTO A CLEAR PROMISE OF MOMENTUM, GIVING UNTANGLED THE CONFIDENCE TO MOVE PEOPLE FROM CHAOS INTO CONTROL.

CHALLENGE

Ampla Finance had built a reputation for helping people through complex financial situations. But the name
and identity still sounded like a conventional lender
in a market already crowded with them. The reality
was different. The business specialised in moments
where life becomes messy, divorce proceedings,
probate delays, property deals falling apart, when traditional finance often slows down or disappears entirely. To reflect that role credibly, the brand needed more than a refresh. It needed a name and identity
that expressed the clarity and momentum the
business brings when everything else feels stuck.

WE TURNED A TRADITIONAL FINANCE BRAND INTO A CLEAR PROMISE OF MOMENTUM, GIVING UNTANGLED THE CONFIDENCE TO MOVE PEOPLE FROM CHAOS INTO CONTROL.

CHALLENGE

Ampla Finance had built a reputation for
helping people through complex financial situations. But the name and identity still sounded like a conventional lender in a market already crowded with them. The reality was different.
The business specialised in moments where
life becomes messy, divorce proceedings,
probate delays, property deals falling apart,
when traditional finance often slows down or disappears entirely. To reflect that role credibly,
the brand needed more than a refresh. It needed a name and identity that expressed the clarity
and momentum the business brings when everything else feels stuck.

APPROACH

The starting point was the reality the business sees every day. Life doesn’t happen neatly.
From that insight came the new name, Untangled, capturing the role the business plays when complex situations need resolving quickly and clearly. The identity built on that idea visually.
A distinctive wordmark gradually untangles across its nine letters, while flowing graphic lines move from knots into smooth paths, turning complexity into motion. Bold colour and direct language gave the brand the confidence to speak plainly about difficult situations, from divorce to probate and stalled property transactions.

The starting point was the reality the business sees every day. Life doesn’t happen neatly. From that insight came the new name, Untangled, capturing the role the business plays when complex situations need resolving quickly and clearly. The identity built on that idea visually. A distinctive wordmark gradually untangles across its nine letters, while flowing graphic lines move from knots into smooth paths, turning complexity into motion. Bold colour and direct language gave the brand the confidence to speak plainly about difficult situations, from divorce to probate and stalled property transactions.

APPROACH

The starting point was the reality the business sees every day. Life doesn’t happen neatly.
From that insight came the new name, Untangled, capturing the role the business plays when complex situations need resolving quickly and clearly. The identity built on that idea visually.
A distinctive wordmark gradually untangles across its nine letters, while flowing graphic lines move from knots into smooth paths, turning complexity into motion. Bold colour and direct language gave the brand the confidence to speak plainly about difficult situations, from divorce to probate and stalled property transactions.

The starting point was the reality the business sees
every day. Life doesn’t happen neatly. From that insight came the new name, Untangled, capturing the role
the business plays when complex situations need resolving quickly and clearly. The identity built on that idea visually. A distinctive wordmark gradually untangles across its nine letters, while flowing graphic lines move from knots into smooth paths, turning complexity
into motion. Bold colour and direct language gave
the brand the confidence to speak plainly about difficult situations, from divorce to probate and stalled property transactions.

APPROACH

The starting point was the reality the business sees every day. Life doesn’t happen neatly.
From that insight came the new name, Untangled, capturing the role the business plays when complex situations need resolving quickly and clearly. The identity built on that idea visually.
A distinctive wordmark gradually untangles across its nine letters, while flowing graphic lines move from knots into smooth paths, turning complexity into motion. Bold colour and direct language gave the brand the confidence to speak plainly about difficult situations, from divorce to probate and stalled property transactions.

The starting point was the reality the business sees every day. Life doesn’t happen neatly. From that insight came the new name, Untangled, capturing the role the business plays when complex situations need resolving quickly and clearly. The identity built on that idea visually. A distinctive wordmark gradually untangles across its nine letters, while flowing graphic lines move from knots into smooth paths, turning complexity into motion. Bold colour and direct language gave the brand the confidence to speak plainly about difficult situations, from divorce to probate and stalled property transactions.

RESULTS

Untangled launched with a distinctive presence in a category dominated by cautious financial language and conservative identities. The new name and brand provide a clear platform for growth, helping the business speak directly to brokers, solicitors and individuals navigating complex financial moments.

RESULTS

Untangled launched with a distinctive presence
in a category dominated by cautious financial language and conservative identities. The new name and brand provide a clear platform for growth, helping the business speak directly to brokers, solicitors and individuals navigating complex financial moments.