Dick Winters
Brand Identity & Packaging

To create a unique brand identity and packaging solution for a quality, British-made underwear range for men. Being new to the market, the company had a small budget but grand ambitions.


Within weeks, online sales were rising steadily and the brand secured a pop-up concession with House of Fraser. Only a year later, Dick Winters joined the UK’s largest curated online marketplace, notonthehighstreet.com, and now boasts some notable celebrity adopters.


Our client was keen to appeal to a broad age range and develop a tongue-in-cheek, luxury brand for ‘real men’. They were looking for a unique and witty approach to differentiate their offering in a hugely competitive marketplace.


Our design team undertook the art direction of six ‘Dick’ characters to reinforce the brand’s sense of fun and individuality. We created a classic look and feel that is quintessentially British - understated with an eccentric sense of humour.

Dick Winter Logo
Dick Winters Art Direction
Dick Winters Branded Underwear
Dick Winters Branded Underwear

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