With a global audience and lengthy company name, our new brand identity had to work extra hard to help this relative newcomer succeed in the competitive international summer school market.
Our client had to quickly position themselves as a summer school with pedigree and a credible alternative to established competitors such as Cambridge Immerse. The acronym ISSFT was a barrier for the target audience – aspiring teenagers from around the globe - and the existing shield motif and burgundy red colourway felt dated. Rejuvenating the brand identity meant starting from the ground up.
We turned the key problem into our solution and developed a system that brought the name to life through captivating messaging designed to appeal to prospective students. We not only gave the acronym and shield a fresh look but a new purpose in the form of a modern stencil-like insignia. The new, flexible brand elements, together with a refreshed colour palette and typographic style gave their print, online estate and merchandise a ‘contemporary heritage’ look and feel which will futureproof their brand for years to come.
Since launch the response rate has been extremely positive and ISSFT are way ahead of their recruitment target for this summer. The rebrand will soon be applied to a brand new website. Watch this space.
The experience of working with 999 Design on our new brand has been great. From our initial meetings and brand workshops we knew that they 'got us'. We are now armed with a bold, confident brand identity with personality that's more than fit for purpose. It's exactly what we and our students are looking for and then some. Superb work!