MacGregor & MacDuff
Shopify UX design and development

Luxury Scottish kilt specialists, MacGregor & MacDuff needed a new ecommerce website to boost online sales, introduce their revamped brand and tempt new customers with lifestyle-led creative content.

Challenge

With 40 years experience and an international customer base, MacGregor & MacDuff offer impeccable quality while being more affordable than their main competitors. We needed to help them get this message across as well as encourage online leads and sales.

UX and site structure

Working with the client, we recategorised the menu items and introduced a streamlined top navigation with a mega menu for shop products to make it as easy as possible for customers to locate products to buy or hire.

Tartan builder

We made it straightforward for customers to put together outfits despite the vast range of options and variables available. Key to this, was a unique tartan finder and search function which allows customers to search across over 4,000 tartans and apply tartans to multiple products.

Brand and design

We designed a bespoke Shopify solution to complement the new brand photography and emphasis the core themes of Scottish heritage, high quality fabric and craftmanship, superlative customer service and close attention to detail.

Result

MacGregor & MacDuff’s brand-led and customer-focused Shopify platform has allowed the company to support their sales and marketing teams and grow their business online in a way that has exceeded all their expectations.

Ross McCully, UX Design Lead

This Shopify project is a stunning example of a classic, lifestyle led website with a strong emphasis on cross-selling, upselling, optimised user journeys, and conversion. Our tartan builder is one of the best on the market and I have no doubt that it’s taken the pain out of finding that perfect tartan for many of their customers.

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