999 worked with Onitsuka Tiger for 3 years (6 fashion seasons!) to create a series of look books and point of sale displays that would inspire and energise fashion journos, retailers, and customers alike. The creative takes inspiration from the home of the brand – Tokyo. Designs feature a series of cool graphic patterns, bright neons, and illustrations based on the inspiration behind each trainer design. POS displays used a range of stand-out materials such as bright coloured acrylics and featured interactive elements that displayed messaging specific to each trainer type to further communicate the essence of each trainer design.