Paul McCartney
Hey Grandude campaign website

The team at Puffin Books asked 999 to create an engaging campaign website to promote Paul McCartney's 'Hey Grandude' book and encourage young readers to get in touch with older friends and family. 

Challenge

Puffin Books wanted to generate a buzz around Paul McCartney’s Hey Grandude picture book and help children connect with older relatives and loved ones over lockdown 2020.

Solution

We brought the characters of the book to life in an online competition and campaign website which allowed children to create personalised digital postcards and share special messages with their loved ones on Facebook, Instagram or Twitter using the #GrandudePostcard hashtag.

Result

The campaign brought a much-needed feelgood factor over lockdown with hundreds of competition entries and heart-warming messages, exceeding all marketing targets and expectations in a difficult year for many families.

Puffin Books PR

The team at 999 impressed us with their technical problem-solving skills and UX design capabilities to bring our vision for the campaign to life. The solution hit the brief by being simple to use, fun and accessible and generated an uplift in sales over the competitive festive period.

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