With the ambition of positioning themselves as market leader and greater reflecting their experience as a Private Equity company, Pollen Street Capital asked us to rethink, and reimagine their brand as a powerful and contemporary force.
Alongside redefining their strategic platform, part of our challenge was to bring this new approach to life both visually and verbally to represent the impact created by their investment style.
Through a series of brand workshops with the senior management team and in-depth sector immersion, we defined a unique positioning for Pollen Street that better reflected the outcome and benefit of their progressive approach to private equity.
The overarching theme of ‘Invest with impact’ brought this distinctive purpose to life through a new visual and verbal language for the brand. Their new website exemplifies this approach.
Applied through a dynamic and contemporary identity system that utilises directional shapes and expansive imagery to emphasise the power of the Pollen Street approach.