To create a fresh, standout identity for an eclectic four-day music event. A newcomer to the festival scene, the promoters – Bourne Leisure who run Butlin's Live Music Weekends – had huge ambitions and high hopes for the project.
From the outset, our identity has played a huge part in the interest around the festival. Attendance, engagement with social media and branded merchandise sales were all far higher than expected. As a result the festival promoters have revealed next year’s dates just two weeks after the end of the first festival weekend.
With limited budget for design development and implementation, appealing to a broad market with widely varied musical tastes – from electro-pop to indie rock – was a tricky task. However, our shared a love of music forged a great client relationship from the start.
To reflect the 'cool and connected' brand positioning the designer created a toolkit of geometric shapes, linear patterns, a colour-clash palette, and typography with a distinctly urban vibe.This enabled great flexibility and kept the identity fresh and vibrant.