Having grown their rewards programme client base from 300,000 to almost 1 million in a mere 18 months, Swipii was looking for a rebrand that would support the company's ambitious growth plans for the next five to ten years.
Based in Glasgow, Swipii is one the UK's leading loyalty schemes for brick and mortar businesses. Started in 2014 by two university graduates, the company has gone from strength to strength amassing over 2000 business clients and counting. With big plans for 2018, 999 was commissioned to create a new brand identity that would help meet their future growth objectives.
At the start of the project we met with key team members to understand everything we could about the Swipii product and proposition. Uncovering what Swipii meant to their customers via an online survey helped us to develop a new brand strapline and messaging framework that spoke to both merchants and users with the introduction of bold, engaging photography.
The whole Swipii team is delighted with their new, fresh brand logo featuring a custom typeface and brighter palette. The updated logo, brand and messaging is still to be rolled out across a variety of brand assets such as the website, app, POS and brochures so look out for these appearing very soon. You can read more about Swipii's rebranding journey with 999 on their company blog.
Not only did 999 understand the Swipii product, but many of their staff were Swipii users, so they had a very good understanding of not only how Swipii works from an operations point of view, but from a value proposition aspect. What really made them stand out though, was their passion for the Swipii brand and this came across in those early meetings. You could just tell they were keen to get started.