Creating an impactful, striking brand identity and packaging to position Tennent’s Hee Haw as the non-alcoholic beer of choice for consumers who want to feel they're not missing out on the fun.
Since launch early December 2014, performance indicators are strong. Hee Haw has now secured listings in over 700 on trade accounts throughout Scotland.
Launching a good news story to coincide with the Scottish Government's new drink drive legislation. Designing a new non-alcoholic beer brand identity with strong visibility, stand out and branded packaging with a wit, warmth and humour inherent in Tennent's brands.
A brand marque and label with real personality, that cheekily plays on the Scottish vernacular for ‘nothing’, not to undermine but remind people that the decision to choose non-alcoholic beer isn't a decision to go fun-free.