Tili Branding & Naming

With multiple stakeholders and a remit to communicate to both consumers and a B2B audience with a seamless user experience, this was an ambitious project from the outset for both client and agency.

Challenge

The Spark Group are revolutionising the PropTech market with their innovative, sector leading, virtual assistant that enables the online setup of utilities and home move essentials for home movers in a few easy clicks. Spark Group operate mainly in the lettings market and count most of the UK’s leading letting agents as their partners. This new proposition offers many benefits to their partners. it tackles GDPR issues, creates additional revenue streams and ultimately provides a fantastic new online service for their tenants. Our task was to bring this proposition to life with a new name and brand identity. The new brand was a service brand so we had to be careful not overpower the user experience or partner identities.

Solution

And so Tili your friendly ‘home move assistant’ was born. Tili helps home movers to set up their home utilities online in a few clicks. As it helps bring a sense of order and control to consumers we created the brand proposition ‘Life organised’. This theme is captured in the imagery which perfectly illustrates this sense of order in a friendly, human way. The visual identity is upbeat and fresh yet still enables a calm user experience when applied across the website, video, printed literature, exhibitions and point of sale. The mobile-first sign up journey and website, developed in collaboration with our parent group Equator, works seamlessly, with Tili leading the user through the onboarding journey with ease.

Result

As Tili's brand consultant, Scott Mackay says, Tili is just the sort of innovative tool that we need in today's market. It improves the customer experience by helping home movers set up their essential services in just a few taps. Tili helps take some of the stress out of moving house as well as helping our clients offset the financial burden caused by the latest regulatory changes.

Scott Mackay, Tili brand consultant said:

I’ve worked with 999 for 19 years now and with Equator for the past three. I’m delighted to see the two parts of the family now working together. Tili was a classic example of a product where design and function go hand-in-hand. After turning Tili on three months ago, all the signs look good. We’re approaching our 10,000th customer and we’ve already set up well over 1,000 energy plans.

Tili’s looking good. Thanks team.

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