Adding vitality to Glasgow University's communications by breathing new life into their brand expression both strategically and visually to position them as leaders in their field. Their existing guidelines were overly restrictive, with little differentiation and did not reflect the University's unique personality or dynamism.
It was initially proposed that the new brand would be phased over a one and a half year period to reduce pressure on internal teams. However, the new guidelines have brought about a real appetite to change and evolve existing collateral so this phasing looks set to be achieved ahead of target.
Developing refreshed guidelines to meet the needs of individual departments and a high number of in-house design and marketing personnel while providing consistency. The new 'look and feel' needed to appeal to multiple audiences, provide flexibility and reflect their vision and strategic aims.
Highly impactful guidelines exploring implementation across multiple collateral, drawing out how brand architecture brings messaging to life. Expanded brand expression providing greater choice for communications. Developing audience specific messaging for recruitment and fundraising teams.